Privacy Policy

Footstep Ltd ("we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use this website, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For privacy policies relating to our predictive intelligence services, separate policies apply.

Footstep Ltd is the data controller for the personal data we process. Our contact details are:

We process your personal data based on the following legal grounds:

• Contractual Necessity: To provide our Services under contract
• Legitimate Interests: To improve our Services, ensure security, and communicate about our Services
• Legal Obligations: To comply with applicable laws and regulations
• Consent: For marketing communications (where required)
• Public Interest: Supporting emergency response and public safety operations

We use your personal data to:

• Provide and maintain our predictive intelligence Services
• Process and respond to your enquiries
• Authenticate users and secure our Services
• Improve our algorithms and service quality
• Send important service updates and notifications
• Comply with legal and regulatory requirements
• Conduct research and development (using anonymised data)

We may share your personal data in the following circumstances:

• Service Providers: Trusted third parties who assist in delivering our Services
• Legal Requirements: When required by law, court order, or regulatory authority
• Emergency Situations: To protect safety and prevent harm
• Business Transfers: In the event of a merger, acquisition, or sale of assets

We do not sell, rent, or otherwise commercially exploit your personal data. All data sharing is governed by appropriate data processing agreements.

We primarily process data within the UK and EEA. If we transfer data outside these regions, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK Information Commissioner's Office
• Standard Contractual Clauses (SCCs)
• Other appropriate transfer mechanisms under UK GDPR

We retain personal data for as long as necessary to:

• Provide our Services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Support emergency response operations

Specific retention periods vary by data type:

• Account Data: Until account closure plus 7 years
• Operational Data: As required by emergency services protocols
• Analytics Data: 26 months (Google Analytics default)
• Log Data: 12 months unless required for security purposes

You have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to processing based on legitimate interests
• Rights Related to Automated Decision-Making: Challenge automated decisions

To exercise these rights, contact us at privacy@footstep.ai. We will respond within one month.

We implement appropriate technical and organisational measures to protect your data:

• Encryption in transit and at rest
• Access controls and authentication
• Regular security assessments and monitoring
• Staff training on data protection
• Incident response procedures
• Secure development practices

We use cookies and similar technologies to:

• Ensure proper website functionality
• Analyse website usage (Google Analytics)
• Improve user experience
• Provide secure access to Services

You can control cookies through your browser settings. Some Services may not function properly if essential cookies are disabled.

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from children under 18. If you become aware that a child has provided us with personal data, please contact us immediately.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes via email or through our Services.

If you have concerns about how we handle your personal data, please contact us first atprivacy@footstep.ai. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

If you have questions about this Privacy Policy or our data practices, please contact us: